About the Client

Houseome is a forward-thinking brand that understands a home is more than just a physical space it is where memories are made and personal expression thrives. With a deep appreciation for individuality Houseome offers a range of customizable design solutions that blend technology with artistry. Their goal is to empower clients to create designer homes that reflect their unique tastes and aspirations. From versatile service offerings to innovative design solutions, Houseome is dedicated to turning every home into a personal masterpiece.
Client
Houseome
Industry
Interior Designer
Location
Mumbai, India
Since

2018

The goal was to revitalize Houseome, the Home Interior Design entity, through a relaunch strategy. The objectives were to establish brand recognition, increase visibility and trust, and create a positive public image. Additionally, the aim was to attract quality leads from people interested in home renovation.

The challenge

Houseome faced several challenges in its effort to refresh the brand. The crowded interior design market made it hard to stand out and get noticed. Creating a unique brand identity and building trust with customers, especially when big financial decisions are involved, was a key issue. Ensuring the new website and social media effectively engaged visitors was also a challenge, along with competing for top rankings in search engines. Finally, managing resources across various digital marketing campaigns, like SEO, SEM, and social media, required careful planning to get the best results.

Objective

The objective was to rejuvenate Houseome, a leading Home Interior Design brand, with a dynamic relaunch strategy aimed at building strong brand recognition, boosting visibility, and fostering trust. The primary focus was to establish a positive and lasting public image while attracting high-quality leads from individuals seeking home renovation services. To accomplish this, we executed targeted lead generation campaigns, implemented robust SEO strategies to maximize online visibility, and developed a modern, user-friendly website. These combined efforts were tailored to drive organic traffic, enhance customer engagement, and position Houseome as a trusted name in the home design industry.

Proposed Solutions

We create personalized solutions based on each client’s current market situation. By understanding their unique position and challenges, we design strategies that are tailored to their specific needs and help them succeed in the long run.

Building a Brand Identity

Building a Brand Identity

Houseome’s brand awareness campaigns increased visibility through targeted ads and media placements, highlighting its unique design and technology.
Performance Marketing

Performance Marketing

Lead generation campaigns attracted potential customers interested in home renovation, driving high-quality leads to Houseome.
Public Relations

Public Relations

Houseome’s PR strategy focused on building visibility and trust through targeted media outreach, highlighting its innovative mix of technology and design in home interiors.
SWOT Analysis

Evaluating Strategic Strengths and Challenges

By identifying Strengths, Weaknesses, Opportunities, and Threats, we aim to provide a nuanced understanding of the internal and external factors influencing the organization’s performance and strategic decisions.

Strengths

Unique blend of technology and design that sets Houseome apart from competitors. Strong focus on customer trust and credibility in a high-investment market.

Weaknesses

High competition in the interior design market makes brand differentiation challenging. Resource allocation across various digital campaigns can be complex and demanding.

Opportunities

Expanding digital presence through SEO and targeted lead generation campaigns can attract more high-quality leads

Threats

Intense competition from established and new interior design brands.
Tailored Approaches

Strategy & Execution

We believe in a systematic approach to marketing success. Our methodical process ensures we capture the essence of your brand, understanding its core values and tailoring a unique strategy that speaks to your audience.
process
Website Design

Website Design

A well-designed website improves user experience, boosts engagement, and enhances credibility, driving higher conversions and brand growth.
Ads design and communication

Ads design and communication

Composing a tailored strategy, setting the tone for marketing success.
SEO Campaigns

SEO Campaigns

Focusing on keyword optimization, high-quality content, technical improvements, and strategic link building.
Search & Display Campaigns

Search & Display Campaigns

Facebook lead generation campaigns reach targeted audiences, attract potential customers, and gather valuable leads, expanding the brand’s customer base.
Public Relations

Public Relations

Effective PR enhances brand visibility and reputation, builds credibility, and fosters trust through positive media coverage and strategic communication, supporting long-term growth.

Perfomance Results

Website Traffic Increase

Website Traffic Increase

Website traffic saw a significant increase of 50% following the relaunch.
Lead Conversion Rate

Lead Conversion Rate

Lead conversion rate improved by 125% rising from 2% to 4.5%
Cost per Lead (CPL)

Cost per Lead (CPL)

Cost per lead decreased by 25%, from Rs. 60 to Rs. 45 in just one month.
Search Engine Rankings

Search Engine Rankings

Initially, there were no rankings, but later the site ranked for over 30 keywords with 4 to 5 keywords on the first page.
Engagement Metrics

Engagement Metrics

Social media engagement increased by 100% in likes, 150% in shares and 120% in comments per post.
Brand Awareness

Brand Awareness

Brand awareness was zero at the start but increased significantly with media mentions rising to 55 per quarter.

Other works

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