Claro Clinic's Journey to Success - Brandwitty:Digital Marketing Agency

About the Client

Claro Clinic prides itself in being a world-class skin care clinic and dermatologist that is dedicated to provide highest-standard of individualized dermatological care encompassing entire spectrum of both medical and cosmetic concerns. Featuring US-FDA approved cutting-edge technologies that are on par with the latest international standards, Claro Clinic combines excellence in medical & aesthetic dermatology with contemporary environment, excellent amenities and unmatched tailored treatment protocols to ensure that you receive highest-level of care and comfort during your visit.

Client

Claro Clinic

Industry

Skincare Clinic

Location

Mumbai, India

Since

2018

The goal was to significantly enhance Claro Clinic’s visibility and reputation by strengthening social media engagement, increasing organic website traffic, and driving more visitors to the clinic. The focus was on converting online interest into in-person consultations, establishing Claro Clinic as a top choice in Mumbai, and attracting high-quality leads seeking specialized dermatological services. By achieving these objectives, Claro Clinic aimed to position itself as a leading provider of dermatological care, driving growth and solidifying its reputation as a trusted and preferred choice in its field.

The challenge

Claro Clinic faced significant challenges in the highly competitive skincare market in Mumbai, where numerous established clinics were vying for the same customer base. The clinic had to distinguish itself from competitors and convince potential clients to choose its services. Additionally, as a new or lesser-known clinic, Claro Clinic needed to establish trust and credibility.

Objective

At Claro Clinic, their goal is to boost visibility and reputation. They aim to enhance social media engagement and grow their follower base, increase website traffic without relying heavily on paid ads, drive more foot traffic to the clinic, and position Claro Clinic as a top choice for dermatological services in Mumbai.

Proposed Solutions

We create personalized solutions based on each client’s current market situation. By understanding their unique position and challenges, we design strategies that are tailored to their specific needs and help them succeed in the long run.

Building a Brand Identity

A strong brand identity helps a new footwear brand stand out, maintain consistency, connect with its audience, build trust, and gain a competitive edge in the digital market.

Performance Marketing

To meet the client’s demand for immediate sales and strong returns, we’ll start sales campaigns from day one to drive performance and deliver results quickly.

Influencer collaborations

Partnering with key influencers will drive traffic, boost sales, and help us reach a broader, more engaged audience.

SWOT Analysis

Evaluating Strategic Strengths and Challenges

By identifying Strengths, Weaknesses, Opportunities, and Threats, we aim to provide a nuanced understanding of the internal and external factors influencing the organization’s performance and strategic decisions.

Strengths

Claro Clinic excels with world-class standards, US-FDA approved technologies, and personalized care. Led by Dr. Avanti Trivedi, it combines expert leadership with strong branding and a modern, professional environment.

Weaknesses

As a relatively new or lesser-known clinic, Claro Clinic encounters the challenge of establishing credibility and trust with potential clients who might favor well-known, established clinics. Claro Clinic must show its expertise to attract clients from established competitors.

Opportunities

The clinic’s dedication to providing a compassionate, patient-centered experience and maintaining high standards can attract clients looking for personalized and high-quality care.

Threats

The crowded dermatology market in Mumbai presents a significant threat, with numerous established clinics vying for the same clientele. Claro Clinic needs to continuously differentiate itself to stay competitive.

Tailored Approaches

Strategy & Execution

We believe in a systematic approach to marketing success. Our methodical process ensures we capture the essence of your brand, understanding its core values and tailoring a unique strategy that speaks to your audience.

process

Social Media Branding

Claro Clinic’s social media highlights its top services and success stories, boosting its online presence and attracting new clients. The brand image has strengthened, showcasing its exceptional care and expertise and establishing Claro Clinic as a leading choice for skin care.

Ads design and communication

Composing a tailored strategy, setting the tone for marketing success.

SEO Campaigns

Claro Clinic has boosted its online presence with effective SEO strategies, leading to improved search engine rankings. This has resulted in increased organic traffic to their website and greater visibility in search results, attracting more potential clients to explore their services.

Local SEO Optimization

We’ve improved Claro Clinic’s local SEO, increasing visibility in Borivali search results and attracting more local traffic through optimized Google My Business listings.