Crafting Success for Alphonso Mangoes - Brandwitty:Digital Marketing Agency

About the Client

Nestled in the lush, century-old orchards of Vijaydurg, near Ratnagiri in the beautiful Konkan region of Maharashtra, they grow the world-famous Alphonso mangoes. What sets their mangoes apart is the care with which they are naturally ripened—without the use of any carbide or chemicals. Their dedication to organic farming is backed by years of study, ensuring that their practices promote ecological harmony and biodiversity, key ingredients for environmental sustainability. These orchards aren’t just about producing exceptional mangoes; they are about nurturing a legacy that balances nature and agriculture for generations to come.

Client

Alphonso Mango

Industry

E-Commerce

Location

Mumbai, India

Since

1980

The client reached out to us just before the lockdown, asking for a simple portfolio website. Despite being in business for many years, they had no online presence. But then, the lockdown hit, and like everyone else, we were uncertain about what would come next. We spent March hoping restrictions would ease, but as cases surged, it became clear the situation wasn’t ending soon.

That’s when we had an idea! With food deliveries being categorized as essential, we pitched the idea of turning their portfolio website into an e-commerce platform, selling their delicious mangoes online. We also recommended performance marketing campaigns and search engine optimization to drive traffic and boost sales.

Initially, the client had other plans for their business, but after several discussions, they agreed. They wanted to position their brand as a top choice in the fruit and vegetable market, with a special focus on Alphonso mangoes.

Since then, our partnership has blossomed into something truly extraordinary. They don’t just love the work we do – they genuinely cherish collaborating with us and the feeling is wholeheartedly mutual!

The challenge

The client had been in business for many years but had no online presence, which limited their reach in an increasingly digital marketplace. Just as we began working on their portfolio website, the sudden lockdown due to the pandemic introduced unprecedented uncertainty and halted progress. With the client’s original plan focused solely on showcasing their portfolio, the shift in market conditions due to COVID-19 forced us to reconsider their approach. Convincing the client who had different initial plans for their business, to pivot towards an e-commerce model and embrace digital marketing strategies required multiple discussions and a shift in mindset.

Objective

To build a strong online presence for the client by developing an e-commerce platform that would enable them to sell their products, especially Alphonso mangoes, during the lockdown. To establish the client’s brand as a premier choice in the fruit and vegetable market, utilizing digital marketing strategies such as performance marketing and search engine optimization to drive traffic and boost sales. To address the client’s revenue-driven focus by instilling confidence in our team’s ability to meet their sales expectations, ultimately creating a long-term, mutually rewarding partnership.

Proposed Solutions

We create personalized solutions based on each client’s current market situation. By understanding their unique position and challenges, we design strategies that are tailored to their specific needs and help them succeed in the long run.

Stunning Website

We crafted a sleek, user-friendly e-commerce site that makes buying Alphonso mangoes a breeze, transforming the client’s online presence into a vibrant marketplace.

Performance Marketing

Our dynamic performance marketing campaigns attracted the right customers to the site, supercharging sales and delivering impressive returns on investment.

Climbing the Ranks

We turbocharged the client’s online visibility with smart SEO tactics, boosting their search engine rankings and drawing in eager shoppers from across the web.

SWOT Analysis

Evaluating Strategic Strengths and Challenges

By identifying Strengths, Weaknesses, Opportunities, and Threats, we aim to provide a nuanced understanding of the internal and external factors influencing the organization’s performance and strategic decisions.

Strengths

The client had extensive industry experience but lacked an online presence, providing a clear opportunity for digital transformation.

Weaknesses

The client’s absence from the online market created a challenge in establishing their brand and reaching customers initially.

Opportunities

By focusing on high-demand products like Alphonso mangoes, the client could capitalize on consumer interest and drive higher sales.

Threats

The unpredictable nature of the pandemic created a challenging environment for launching new strategies and required rapid adaptation.

Tailored Approaches

Strategy & Execution

We believe in a systematic approach to marketing success. Our methodical process ensures we capture the essence of your brand, understanding its core values and tailoring a unique strategy that speaks to your audience.

process

Social Media Branding

To boost brand awareness and orders, we enhanced the client’s Instagram presence with targeted strategies and story-based communication, leveraging the platform’s features for maximum impact.

Ads design and communication

Composing a tailored strategy, setting the tone for marketing success.

SEO Campaigns

Focusing on keyword optimization, high-quality content, technical improvements, and strategic link building.

Search & Display Campaigns

Paid ads aimed at driving traffic and boosting sales focus on achieving a minimum of 4x return on investment.

Influencer Marketing

Celebrity influencers including Pooja Gor, Rashmi Desai, Rakul Preet Singh, and Shilpa Shetty significantly boosted the brand’s profile through their endorsements, enhancing its visibility and appeal.

Perfomance Results

Monthly Traffic Growth

Overall traffic increased by 700% in 3 months. Month on month 100% growth has been seen.

Followers Growth

The followers count has increased from 0 to 300 in just 2 months. Engagement rate has increased by 300%

Conversion Rate

Our strategies achieved an average conversion rate of 5% highlighting the effectiveness of our approach in turning site visitors into customers.

SEO Rankings

The website achieved top rankings on Google’s SERP, significantly contributing to 15% of the client’s sales revenue and ensuring sustained long-term results.

Cost Per Acquisition (CPA)

The CPA has decreased by more than 40% over the span of 3 months.

Return on Investment (ROI)

We’ve achieved a milestone with a 8X return on ad spend through Google and Facebook.