From Instagram to E-commerce: A Triumph of Footwear Brand Expansion

About the Client

The journey began in 2018 with a desire to extend beyond Instagram and create an online store. The goals encompassed building brand awareness, sparking online sales, and fostering a robust presence on various social platforms. The strategic cornerstone included a captivating influencer marketing campaign, with celebrities donning the footwear.

Client

Thread Stories

Industry

E-Commerce

Location

Mumbai, India

Since

2018

We created an easy-to-use e-commerce website to make shopping enjoyable and simple. To boost brand recognition and increase sales, we ran targeted ads and SEO campaigns to build a strong online presence. Celebrity influencer marketing was key, with stars like Pooja Gor, Rashmi Desai, Rakul Preet Singh, and Shilpa Shetty promoting the brand, which helped raise its profile. We also grew the brand’s Instagram following from 5,000 to 50,000 by sharing engaging content, using smart hashtags, and interacting with the community.

The challenge

The footwear market is intensely competitive, with numerous established brands and new entrants constantly competing for customer attention. To make Thread Stories stand out as a unique and desirable brand, exceptional marketing and strategic differentiation were essential to break through the noise and establish a distinct identity.

Objective

Our marketing goals include building a user-friendly e-commerce website with great design and easy navigation. We plan to grow our Instagram followers from 5,000 to 50,000 by using an engaging social media strategy. We will carefully choose influencers who match our audience and truly support our brand. Additionally, we’ll balance paid ads with long-term SEO strategies to increase traffic and sales, aiming for at least a 3x return on investment.

Proposed Solutions

We create personalized solutions based on each client’s current market situation. By understanding their unique position and challenges, we design strategies that are tailored to their specific needs and help them succeed in the long run.

Building a Brand Identity

A strong brand identity helps a new footwear brand stand out, maintain consistency, connect with its audience, build trust, and gain a competitive edge in the digital market.

Performance Marketing

To meet the client’s demand for immediate sales and strong returns, we’ll start sales campaigns from day one to drive performance and deliver results quickly.

Influencer collaborations

Partnering with key influencers will drive traffic, boost sales, and help us reach a broader, more engaged audience.

SWOT Analysis

Evaluating Strategic Strengths and Challenges

By identifying Strengths, Weaknesses, Opportunities, and Threats, we aim to provide a nuanced understanding of the internal and external factors influencing the organization’s performance and strategic decisions.

Strengths

Emphasizing high-quality footwear at a reasonable price can attract customers looking for durability and style.

Weaknesses

As a newer or smaller player in the market, TS may struggle with brand awareness compared to established competitors.

Opportunities

Partnering with influencers who genuinely resonate with the target market can enhance brand visibility and credibility.

Threats

Rapid shifts in fashion trends can render existing designs obsolete and require constant innovation.

Tailored Approaches

Strategy & Execution

We believe in a systematic approach to marketing success. Our methodical process ensures we capture the essence of your brand, understanding its core values and tailoring a unique strategy that speaks to your audience.

process

Social Media Branding

To boost brand awareness and orders, we enhanced the client’s Instagram presence with targeted strategies and story-based communication, leveraging the platform’s features for maximum impact.

Ads design and communication

Composing a tailored strategy, setting the tone for marketing success.

SEO Campaigns

Focusing on keyword optimization, high-quality content, technical improvements, and strategic link building.

Search & Display Campaigns

Paid ads aimed at driving traffic and boosting sales focus on achieving a minimum of 3x return on investment.

Influencer Marketing

Celebrity influencers including Pooja Gor, Rashmi Desai, Rakul Preet Singh, and Shilpa Shetty significantly boosted the brand’s profile through their endorsements, enhancing its visibility and appeal.

Perfomance Results

Monthly Traffic Growth

Overall traffic increased by 300% in 6 months. Month on month 10 to 30% growth has been seen.

Followers Growth

The followers count has increased from 5k to 50k in just 7 to 8 months. Engagement rate has increased by 500%

Conversion Rate

The conversion rate has increased from 0.39% to 2% in three month’s time.

Influencer Marketing Impact

The traffic jumped by almost 500% after celebrities posted, resulting in a 3X increase in sales.

Cost Per Acquisition (CPA)

The CPA has decreased by more than 100% over the span of 10 months.

Return on Investment (ROI)

We’ve achieved a milestone with a 4X return on ad spend through Google and Facebook.

Other works

Transforming Home Interior Design with Houseome

Crafting Success for Alphonso Mangoes

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