About the Client

Embark on a decade-long journey of excellence and innovation with ShopEase, a visionary force shaping Silicon Valley’s digital landscape.
Client
Thread Stories
Industry
E-Commerce
Location
Mumbai, India
Since

2019

Enter the realm of Shopease, a trailblazing force in online retail since 2019. Faced with challenges of increasing online visibility, staying ahead of digital trends, and ensuring a personalized shopping journey, Shopease turned to Oinoy as a strategic digital partner. Oinoy’s expertise in Digital Marketing, Web Development, and SEO/PPC, finely tuned to the intricacies of the e-commerce sector, has propelled Shopease to conquer these challenges, transforming hurdles into stepping stones for unparalleled success in the competitive online retail landscape.

The challenge

Flash Corp, once a beacon in its industry, began to notice a worrying trend. Their once-vibrant market presence was fading, engagement was dropping, and so was their brand’s impact. The digital age demanded evolution, and Flash Corp found itself struggling.

Objective

Our mission was clear: To inject new life into Flash Corp’s brand identity and digital presence. We aimed to not only recover lost ground but to propel Flash Corp to new heights of online engagement and market dominance.

The strategy

We embarked on a comprehensive brand audit, analyzing Flash Corp’s market position, competitor strategies, and customer perceptions. From here, we crafted a multi-pronged strategy to revitalize Flash Corp’s brand
Brand identity overhaul

Brand identity overhaul

We developed a new visual language that resonated with modern audiences while honoring the core values
Performance Marketing

Performance Marketing

Reimagining their content strategy, we focused on creating compelling, relevant content that spoke directly to the brand’s diverse audience segments.
Influencer collaborations

Influencer collaborations

Partnering with key influencers, we amplified Flash Corp’s new messaging, reaching wider and more engaged audiences.
SWOT Analysis

Evaluating Strategic Strengths and Challenges

By identifying Strengths, Weaknesses, Opportunities, and Threats, we aim to provide a nuanced understanding of the internal and external factors influencing the organization’s performance and strategic decisions.

Strengths

Aligning brand narratives with consumer needs, paving the way for success in the digital age.

Weaknesses

Crafting compelling content that speaks, engages, and transforms

Opportunities

Building communities, fostering engagements, and elevating brand loyalty.

Threats

Enhancing visibility, driving organic growth, and ensuring sustained digital prominence.
Tailored Approaches

Strategy & Execution

We believe in a systematic approach to marketing success. Our methodical process ensures we capture the essence of your brand, understanding its core values and tailoring a unique strategy that speaks to your audience.
process
Campaign Geo-targeting

Campaign Geo-targeting

Tuning into your brand’s unique rhythm and understanding its market position
Ads design and communication

Ads design and communication

Composing a tailored roadmap, setting the tone for marketing success
SEO Campaigns

SEO Campaigns

Amplifying your narrative with harmonized campaigns across platforms
Search & Display Campaigns

Search & Display Campaigns

Measuring the echoes, refining strategies, and ensuring continued resonance
Influencer Marketing

Influencer Marketing

Measuring the echoes, refining strategies, and ensuring continued resonance

Perfomance Results

Monthly Traffic Growth

Monthly Traffic Growth

Overall traffic increased by 300% in 6 months. Month on month 30 to 50% growth can be seen.

Followers Growth

Followers Growth

The followers count has increased from 10k to 50k in just 6 months. Engagement rate has increased by 500%

Conversion Rate

Conversion Rate

The conversion rate has increased from 0.89% to 6% in three month’s time. 

Click-Through Rate (CTR)

Click-Through Rate (CTR)

CTR helps gauge the effectiveness of your ad creatives and messaging in capturing the audience’s interest.
Cost Per Acquisition (CPA)

Cost Per Acquisition (CPA)

CPA helps in understanding how much is being spent to achieve each conversion, which is critical for budgeting and optimizing marketing spend.
Return on Investment (ROI)

Return on Investment (ROI)

The profitability of the campaign, indicating whether the campaign is generating more revenue than it costs.

Other works

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