Design for Toyota
Toyota Service Carnival SMS Marketing Campaign
Brandwitty, a digital marketing agency had the privilege to collaborate with Toyota for their Service Carnival. Our role in this campaign was to create creative designs that drove engagement and encouraged users to connect.
Brand
Toyota, India
Campaign
Awareness through SMS
Requirements
Design & HTMLization
Campaign Goals
- Increase awareness of the Toyota Service Carnival event.
- Encourage recipients to click on the SMS link to view event details.
- Facilitate user interaction with Toyota representatives.
Our Strategy
Our strategy revolved around crafting SMS messages with compelling visuals and persuasive copy. Our goal was to grab the recipients’ attention and encourage them to click on the link we provided, which would open interactive HTML creatives.
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Execution
- Creative Development: We designed visually appealing HTMLized creatives that showcased the Toyota Service Carnival’s key features, benefits, and incentives.
- Personalization: SMS messages included recipient’s first names for a more personalized touch.
- Clear Call to Action (CTA): The SMS contained a clear CTA instructing recipients to “Click Here” for event details.
- Link Tracking: We used link tracking tools to monitor the number of clicks on the URL.
Key Takeaways
- Personalization and clear CTAs are effective in SMS marketing campaigns.
- HTMLized creatives that open in the browser enhance user engagement and interactivity.
- Monitoring link click-through rates is essential for assessing campaign effectiveness.
